Asia Bibi
Lecturer
Department of Management Sciences , Faculty of Management Sciences

asia.bibi@buitms.edu.pk

Qualification

M.Phil. (2019)
Marketing
Capital University of Science & Technology, Islamabad, Pakistan
Master's (2013)
MA (International Relations)
University of Balochistan, Pakistan
Master's (2011)
MBA (Marketing)
BUITEMS, Pakistan
Bachelor's (2009)
B.COM
University of Balochistan, Pakistan

Teaching Courses

  • Brand management
  • Entrepreneurship
  • Marketing Management
  • Advertising Management
  • Small & Medium Enterprise development
  • Merchandising
  • Strategic Marketing
  • Marketing of Services
  • Fundamentals of Marketing

Teaching Method

  • Collaborative Learning
  • Visual, Audio, & Kinesthetic Teaching
  • Inquiry-Based Learning

Research Interest

  • Influencer Marketing
  • Augmented Reality
  • Green Marketing

Academic & Social Links

I am an energetic Marketing Professional and Researcher intending to continue my career in the field of marketing. I wish to expand my marketing portfolio and develop skills and strategies in the competitive marketing industry. At the same time, I seek continuous personal and professional growth opportunities while adding value to my employer organization and the country’s economy: a proactive, creative thinker, and a dedicated professional who sees opportunities in hurdles.

Publications

Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision
Zar Panra, Amna Malik, Asia Bibi (2024) Global Management Sciences Review vol. 9 no. 4 pp. 1-15
Investigating the impact of website design, reliability and perceived ease of use on consumer trust via customer satisfaction
Gul Panra (2024) Journal of Business Studies and Economic Research vol. 2 no. 1 pp. 24-49
The Impact of Investor Sentiment on Equity Returns: Comparison between Financial and Non-Financial Sectors of Pakistan Stock Exchange
Shiza Khan, Faiza Saleem, Asia Bibi (2023) UW Journal of Management Sciences vol. 7 no. 2 pp. 18-37
The role of authentic leadership in shaping performance feedback reactions: the mediating role of trust in leader
Muhammad Asad, Ghulam Dastgeer, Nadeem Uz Zaman, Zeeshan Khalid, Manzoor Ali Brohi, Asia Bibi (2022) South Asian Journal of Human Resources Management vol. 9 no. 1 pp. 33-52
The effect of performance appraisal politics on deviant work behavior: The mediating role of job satisfaction
Arsalan Haider Nagi, Muhammad Asad, Zeeshan Khalid, Asia Bibi (2022) Human Systems Management vol. 41 no. 5 pp. 583-596
View All

Work Experience

April 2012 to June 2013
HR Officer at Human Resource Management
SEHER