Sajida Raza
Assistant Professor
Department of Management Sciences , Faculty of Management Sciences

sajida.reza@buitms.edu.pk

Qualification

Ph.D. (2025)
Supply Chain Management
University of Kassel, Germany

Teaching Courses

  • Business Research Methods
  • Marketing Management
  • Consumer Behavior
  • Sales Management
  • Marketing Analytics
  • Strategic Marketing
  • Business Strategy
  • Retail Management
  • International Marketing
  • Advertising Management
  • Organizational Development

Teaching Method

  • Collaborative Learning
  • Gamification
  • Differentiated Instruction

Research Interest

  • Sustainable Supply Chain Management
  • Hastily Formed Relief Networks
  • Multi-Criteria Decision Making
  • Bibliometric Analysis
  • AI Anthropomorphism

Membership

  • PAKISTAN-U.S. ALUMNI NETWORK

Publications

Chatbot Anthropomorphism and Its Influence on Trust and Satisfaction via Perceived Value
Bilal Sarwar Raja Rub Nawaz, Sajjida Reza (2024) Journal of Social & Organizational Matters vol. 3 no. 2 pp. 543-568
Service Loyalty Primacy Over Quality and Satisfaction in Islamic Banking Services
Raja Rub Nawaz, Sajjida Reza, Bilal Sarwar (2023) Journal of Managerial Sciences vol. 17 no. 3 pp. 76-96
Sustainable Supply Chain Maturity Model: A Proposed Framework for Developing Countries. Journal of Positive School Psychology
Bilal Sarwar Raja Rub Nawaz, Sajjida Reza (2023) Journal of Positive School Pyschology vol. 7 no. 3 pp. 1358-1367
Bibliometric Analysis on the Thematic Evolution of Supply Chain Sustainability in Manufacturing Sector: A Literature Review from 2000 to 2019. Journal of Positive School …
Bilal Sarwar Sajjida Reza, Raja Rub Nawaz (2023) Journal of Positive School Pyschology vol. 7 no. 1 pp. 1979-1993
Influence of financial social agents and attitude toward money on financial literacy: The mediating role of financial self-efficacy and moderating role of mindfulness
Sheza Riaz, Hadi Hassan Khan, Bilal Sarwar, Wahab Ahmed, Noor Muhammad, Sajjida Reza, Sheikh Muhammad Nabeel Ul Haq (2022) Sage Open vol. 12 no. 3 pp. 21582440221117140
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Work Experience

October 2007 to Date
Assistant Professor at Management Science
Balochistan University of IT, Engineering & Management Science